"Quitters, Inc." is a short story written by Stephen King, originally published in his 1978 collection "Night Shift." The story centers around a man named Dick Morrison who wants to quit smoking. He is referred to a mysterious company called Quitters, Inc., which promises to help him quit the habit through extreme methods.
Quitters, Inc. employs intimidation and fear tactics to ensure its clients do not relapse. For example, they threaten to harm their clients' loved ones if they are caught smoking again. The story explores themes of addiction, control, and the lengths people will go to in order to break a bad habit.
"Quitters, Inc." has been praised for its suspenseful storytelling and chilling portrayal of addiction. It has also been adapted into a segment for the 1985 horror anthology film "Cat's Eye."
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